WEEK 6 - Hubspot: Sending the right email to the right lead and the power of smarketing

This week in hubspot, I learned that email marketing is still very important because although many people believe that email marketing is considered spam, email still growing meaning that it has a longer life spam than social media. One of the reasons of why email is important for marketing, is that approximately 91% of the people that own an email account check their emails at least once a day. Another good reason of why email marketing is important, is that it tend to help people to get highly personal.

According to hubspot, email marketing works for every stage of the inbound methodology:
1- Attract new visitors.
2- Convert visitors into leads.
3- Nurture leads into customers.
4- Delight customers into promoters.

 

This week I also learned a new term called Smarketing. Smarketing is a combination of two words which are sales and marketing, and therefore is a combination of definitions as well. According to hubspot, businesses with strong sales and marketing tend to get 20% annual revenue growth. Finally, there are 5 ways to integrate smarketing:

1- Speak the same language.

2- Set up closed-loop reporting.

3- Implement a service level agreement. 

4- Maintained open communication. 

5- Rely on data.