Week 3 - SEO - Search Engine Optimization

I have learned that search engines are a very important part of the internet now because more than an 80% of websites visits come from them. Search engines such as Yahoo! and Google help to find what you are looking for on the web easily. If you ask someone if they have used a search engine their answer will be more likely to be yes because an estimate of 84% of people have use a search engine.

Each search engine help websites to promote themselves through them so they will be easily seen by the web searchers. But the question is: how a search engine work? The answer to this question is essentially easy because a search engine works thanks to providers. Providers help the search engine to show the content that they have on display, and eventually search engines become providers for other search engines. Finally, keywords are important for a search engine because this will help to find what people are looking for even more easily.

Week 3- The Fundamentals of Blogging

This week in the marketing class I learned that having a blog is important because it will help any company and even yourself to have more visits to your websites, and eventually new customers. Blogging periodically will help to attract more qualified website traffic. Also, when writing a blog, is important to write everything as long as it needs to be.

As mentioned in Hubspot, there are four easy steps that will help to promote blog content: 

1- Leverage your website

2-Use your social media presence

3-Include in e-mail marketing

4-comment with your net work

When creating a blog, is important to understand that all the material that will be displayed will be seen by many different people, so is vital for your blog to contain information that will be easy to understand and very informative for the website visitors. Also, is beneficial for your blog to have high quality images. Finally, is important to have all of your blogs updated all the time, and this means to reuse and recycle old posts to keep the content fresh. 

REMEMBER: DO NOT EXPECT OVERNIGHT SUCCESS

WEEK 2- Website optimization

This week I have learned that website optimization is an important step for every single company because is a way of interacting with the future customers through the internet. Website optimization will help the company to attract more customers depending on the content of their websites. While developing the website optimization, is also important to understand that one of the main things to have is a META description available for the website.

A META description is a little description that will appear under the website link on the different search engine tools such as google, yahoo, and bing. This description will help searchers to understand what is the website and company about. For the website optimization the idea of having in mind what you want to do with your website is important as well as the content which should be easy to understand. 

For website optimization the website should match or at least be related towards content in it so people don't get confused while searching. 

WEEK 1- Inbound Marketing

   This last week in the marketing class, we watched a video about inbound marketing which demonstrated the differences between traditional and inbound marketing. The video  basically stated that it is better to concentrate on inbound marketing because you do not need to "interrupt what people want to consume, you need to be what they want to consume".

   Inbound Marketing concentrates on it's own methodology which consists on attracting new customers that would be called strangers at the moment, after they have been attracted they will become visitors. once they are visitors the main thing to do is to convert them into leads, next step will be to make them customers and finally promoters.

   Finally, inbound marketing best practices are: Use buyer's persona, use the buyer's journey, create remarkable content,and leverage your content. in my opinion, and according about what i am learning, the best practice is to create remarkable content because inbound marketing= content + context, and this means that this practice is important because is the one that will help you to interact directly with strangers until convert them into customers up to promoters. Also it is very important because it should contain valuable information and not just anything you can think about because not everything is important to all the customers