WEEK 6 - SEO - Pay Per Click (PPC)

This week in SEO, I learned that you can pay per click that you get when people click to go to your website when using a search engine. Pay per click campaigns are advertisement campaigns that run on search engines result pages. The way this campaign works is easy to understand because is solely based on paying a certain quantity of money according to the number of clicks you got from people that go into your website. This campaign is very important for marketing because the website that bid more money per click, is the company that will most likely be in the top of the search engine results page.

 

Finally according to the SEO study guide, pay per click  is a quick and cost effective advertising method only if you know how to use it to your advantage. Also, with a small investment you can get targeted traffic to your website right away; setting up this only takes 5 minutes. Also, is important to have in mind and don't forget that bidding is a very important part for this campaign.    

  

WEEK 6 - Hubspot: Sending the right email to the right lead and the power of smarketing

This week in hubspot, I learned that email marketing is still very important because although many people believe that email marketing is considered spam, email still growing meaning that it has a longer life spam than social media. One of the reasons of why email is important for marketing, is that approximately 91% of the people that own an email account check their emails at least once a day. Another good reason of why email marketing is important, is that it tend to help people to get highly personal.

According to hubspot, email marketing works for every stage of the inbound methodology:
1- Attract new visitors.
2- Convert visitors into leads.
3- Nurture leads into customers.
4- Delight customers into promoters.

 

This week I also learned a new term called Smarketing. Smarketing is a combination of two words which are sales and marketing, and therefore is a combination of definitions as well. According to hubspot, businesses with strong sales and marketing tend to get 20% annual revenue growth. Finally, there are 5 ways to integrate smarketing:

1- Speak the same language.

2- Set up closed-loop reporting.

3- Implement a service level agreement. 

4- Maintained open communication. 

5- Rely on data.

 

WEEK 5-SEO - Cloaking and Doorway Pages

This week I learned in SEO the definition of the word cloaking. Cloaking  is a SEO technique in which the search engine content is different from the content shown in the user's browser. This technique helped the webmasters to come up with many techniques to rank their sites higher on search engines. SEO is evolving and cloaking is only one thing that came from that evolution; now the use of flash instead of HTML is important because many sites are built using Flash. Google is currently the only search engine indexing flash pages.

  

Just like cloaking, there are pages that are created specially for search engines, and these pages are called Doorway Pages. These pages are built for the only purpose of sending visitors to your website. Although doorway pages sound like something good, it is actually something bad because it tends to be used for spamming, in other words, this will make you go to another website even when you don't want to. Finally, Doorway pages are an unethical SEO practice.

WEEK 5 - Hubspot: Content

This week in Hubspot I learned that content is the message that your inbound marketing strategy delivers. One might think that content is very effective while doing business to business marketing, but it is not true because although a 93% of business to business marketers use content marketing, only a 42 % of them say that they're effective at it. 

Having a good content in your website is important because that will help you to capure your prospect's attention. Another thing to have in mind about having good content specially when is a product-base content is that it might be good, but it is never going to be remarkable. 

To create good content the following process is important:

1-Plan

2-Produce

3-Distribute

4-Analyze

5-Repeat

Finally, a good content consists on talking about benefits and no features because benefits tie into emotional desires, and features mostly have a rational appeal.

 

WEEK 4- SEO - Google suggest

This week I learned that for search engine optimization keywords are an essential part of it, but it is not a coincidence because i have been writing about keywords in almost each one of my posts. This time keywords are important because they will help the website that you are promoting to get more easily to find while using a search engine like Google.
Since I am writing about Google, I will just highlight that Google has an amazing tool called "Google suggests" which works thanks to the keywords. If you go to Google and start typing something, you will see that Google immediately suggests some topics according to the words that you are typing. This tool helps the companies to use keywords that will immediately pop up if you start typing a letter.

Finally, there are three keyword finalizing strategies which are: Keyword Phrase Popularity, Keyword Competition Analysis and Marketing Relevance, and although the three of them are important, in my opinion only keyword phrase popularity is the most relevant because for the SEO is necessary to select the most popular words among users, and that is why is indispensable to really think the words through because that will help to get more visits into your website.

WEEK 4- Hubspot- Amplifying your Content with Social Media.

For this week I learned that the best way to attract people to see your website is by using social media because according to hubspot, 74% of marketers saw an increase in traffic after spending just 6 hours per week on social media. The use of social media is important because it can help you to convert simple visitors into leads.

Social media has 5 practices that are important to have in mind, and they are:
1-Optimize your profile
2-Personas: who are they?
3-Build reach
4-Customize your content to reach platform
5- Analyze to refine

Finally, is indispensable to include keywords on your profiles because that will help potential customers to find your profile faster through a search engine.Also, remember always to posts things that will not have any negative effects on the searchers because that will help you to establish a long term relationship with them.