This week I learned in SEO the definition of the word cloaking. Cloaking is a SEO technique in which the search engine content is different from the content shown in the user's browser. This technique helped the webmasters to come up with many techniques to rank their sites higher on search engines. SEO is evolving and cloaking is only one thing that came from that evolution; now the use of flash instead of HTML is important because many sites are built using Flash. Google is currently the only search engine indexing flash pages.
Just like cloaking, there are pages that are created specially for search engines, and these pages are called Doorway Pages. These pages are built for the only purpose of sending visitors to your website. Although doorway pages sound like something good, it is actually something bad because it tends to be used for spamming, in other words, this will make you go to another website even when you don't want to. Finally, Doorway pages are an unethical SEO practice.
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