WEEK 5 - Hubspot: Content

This week in Hubspot I learned that content is the message that your inbound marketing strategy delivers. One might think that content is very effective while doing business to business marketing, but it is not true because although a 93% of business to business marketers use content marketing, only a 42 % of them say that they're effective at it. 

Having a good content in your website is important because that will help you to capure your prospect's attention. Another thing to have in mind about having good content specially when is a product-base content is that it might be good, but it is never going to be remarkable. 

To create good content the following process is important:

1-Plan

2-Produce

3-Distribute

4-Analyze

5-Repeat

Finally, a good content consists on talking about benefits and no features because benefits tie into emotional desires, and features mostly have a rational appeal.