WEEK 8 - Hubspot - Cultivating Happy Customers.

This week in Hubspot, I learned that cultivating happy customers is important because that will help the company as a whole to have a better relationship with its customers. Most of the companies spend a lot of money on trying to acquire new customers as well as trying to come up with new products ideas. Since trying to acquire new customers means spending a lot of money for a company, a company needs to understand that is better for them to keep existing customers by satisfying their needs rather than just forgetting about them.

Another reason of why keeping in mind existing customers is because only 7% of customers said that they have gotten an outstanding customer service experience, meaning that companies have more priorities in obtaining new customers rather than to improve their customer services to keep their existing customers happy. Finally, to help the company achieve its goal of keeping their customers happy, is to keep their employees happy as well because if the company's employees are happy, the services that they will provide to the customers will be better, and therefore, the three pillars of customers delight which are Innovation, Communication, and Education will be putted in practice.