Week 7 - Monitoring

This week I learned that monitoring a search engine is important because it helps you to analyze and record all the traffic that runs through different websites. The idea behind monitoring the traffic from a website is to know what are the different website components that attract and convert different visitors into customers. A well done website can help you or your company to attract each month a huge number of targeted audience.

The visitor traffic analysis can be done by following these 5 parameters:
1-Traffic on keywords
2-Keywords and landing page
3-Whether the call to action was followed for conversion
4-Qualified Traffic
5- Converted traffic

 

Finally, keywords is the most important parameter to follow to accomplish a well done website analysis because by knowing with what words people look for certain stuff, it will be easy for the companies or private websites to know what keywords they should use for their website description for the searchers.