week 9 - Marketing Strategy

This week I learned that the use is search engines to search for local resources has been increasing over the years, and is not surprising because because many people especially adults use google, yahoo or bing to find and locate different places near or far from where they live. One of the main things to have predetermined in every search engine tool, are the keywords because as the focus is local, so also would be the keywords.

 Another important thing in Marketing Strategy, is link baiting. Link baiting is the process in which you use a bait or a hook to attract back links. It refers to something unique or interesting on a website; therefore, other would like to link to your website. Some "hooks" that can be used are:
1-Resource hook
2-News hook
3-Contrary hook
4-Attach hook
5-Humor hook