WEEK 14 - Understanding Google Panda

Google Panda is a series of incremental changes to the algorithm used by googleto sort search results ranking. The panda was released because it meant to address allegations that Google SERPs often delivered lists of useless sites. When panda first came out, thousand of websites were affected because a 12% of websites had a loss of both rankings and traffic.

Google Panda is a program in charge of lowering the ranks of low quality and spam website, and to higher the ranks of high quality websites so they can be easily found on the top of the search engine.