WEEK 1- Inbound Marketing

   This last week in the marketing class, we watched a video about inbound marketing which demonstrated the differences between traditional and inbound marketing. The video  basically stated that it is better to concentrate on inbound marketing because you do not need to "interrupt what people want to consume, you need to be what they want to consume".

   Inbound Marketing concentrates on it's own methodology which consists on attracting new customers that would be called strangers at the moment, after they have been attracted they will become visitors. once they are visitors the main thing to do is to convert them into leads, next step will be to make them customers and finally promoters.

   Finally, inbound marketing best practices are: Use buyer's persona, use the buyer's journey, create remarkable content,and leverage your content. in my opinion, and according about what i am learning, the best practice is to create remarkable content because inbound marketing= content + context, and this means that this practice is important because is the one that will help you to interact directly with strangers until convert them into customers up to promoters. Also it is very important because it should contain valuable information and not just anything you can think about because not everything is important to all the customers