This week in SEO, I learned that you can pay per click that you get when people click to go to your website when using a search engine. Pay per click campaigns are advertisement campaigns that run on search engines result pages. The way this campaign works is easy to understand because is solely based on paying a certain quantity of money according to the number of clicks you got from people that go into your website. This campaign is very important for marketing because the website that bid more money per click, is the company that will most likely be in the top of the search engine results page.
Finally according to the SEO study guide, pay per click is a quick and cost effective advertising method only if you know how to use it to your advantage. Also, with a small investment you can get targeted traffic to your website right away; setting up this only takes 5 minutes. Also, is important to have in mind and don't forget that bidding is a very important part for this campaign.
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