Week 10 - Advanced SEO Techniques

This week I learned that with globalization, businesses want to reach every corner of the world. However, there is a contrasting situation as well which is that most customers now want products produced locally therefore, is important to include your clients' website to local search engines because it will promote its relevancy. Some directories that you should always consider are:
-Google Local Business Center
-Yahoo! Local Merchant
-Ask Business Search

Also, is important to submit your client's website listings to popular directories and internet yellow pages because  there are many top directories, that offer detailed information about the local businesses dealing in different products and services. Another important think to do is t set your geographic location in Google's Webmaster tools, and to ad contact information to your site.

week 9 - Marketing Strategy

This week I learned that the use is search engines to search for local resources has been increasing over the years, and is not surprising because because many people especially adults use google, yahoo or bing to find and locate different places near or far from where they live. One of the main things to have predetermined in every search engine tool, are the keywords because as the focus is local, so also would be the keywords.

 Another important thing in Marketing Strategy, is link baiting. Link baiting is the process in which you use a bait or a hook to attract back links. It refers to something unique or interesting on a website; therefore, other would like to link to your website. Some "hooks" that can be used are:
1-Resource hook
2-News hook
3-Contrary hook
4-Attach hook
5-Humor hook

Week 8- SEO- Latest Concepts

This week I learned that there are some emerging trends in SEO. One of the emerging trends is Blog Optimization. Everyone knows what a blog is, but just as a quick review I will write what a blog is. A blog is a user generated website with journal style entries that are displayed in reverse chronological order. Now blog optimization can be done in many different ways and those ways are:

1-Simple Content

2-Search Engine Submission

3-Keywords

4-Optimize your Blog Template

5-Regular Updates

Also, another concept that is mentioned in this weeks chapter is the content duplication in SEO. With duplicate content there is no garantee as to which page will show in search results and which won't; It also means that some sites and some pages are not indexed by by search engines at all. 

Week 11- Recommended Marketing Resources

I highly recommend the following blogs because they have a great amount of information about Inbound Marketing and Search Engine Optimization.

• John Dodson - http://jdodsoniii.blogspot.com
• Francesca Guido - http://francescaseoblog.blogspot.com/
• Shannon Oconnell - http://shannonsmarketingblog.blogspot.com/  
• Carlos Salinas - http://carlosmarketingblog.blogspot.com/
• Ashfaaq Seedat - http://ashmarketingblog.blogspot.com/
• Maureen Lepke - http://maureenlepkemarketingblog.blogspot.com/
• Cory Evans - http://coryevansmarketing.blogspot.com/
• Caitlin Campbell - http://campbellmarketingblog.blogspot.com/  
• Kaitlyn Szaflarski - http://kaitlynmarketing.blogspot.com/  
• Bruno Gomes - http://brunogomesmarketing.blogspot.com/  
• Sumaira Quraishi - http://sumairasmarketingblog.blogspot.com/  
• Trevor Walzak - http://trevormarketing1.blogspot.com/
• Anthony Phipps - http://phippsmarketingblog.blogspot.com/
• Kevin Carroll - http://kc3marketing.blogspot.com/
• Tommy DiPonio - http://tommydmarketing.blogspot.com/
• Steve Kositzky - http://stevesmktgblog.blogspot.com/
• Drew Keil - http://drewkeil.blogspot.com

 

Week 7 - Monitoring

This week I learned that monitoring a search engine is important because it helps you to analyze and record all the traffic that runs through different websites. The idea behind monitoring the traffic from a website is to know what are the different website components that attract and convert different visitors into customers. A well done website can help you or your company to attract each month a huge number of targeted audience.

The visitor traffic analysis can be done by following these 5 parameters:
1-Traffic on keywords
2-Keywords and landing page
3-Whether the call to action was followed for conversion
4-Qualified Traffic
5- Converted traffic

 

Finally, keywords is the most important parameter to follow to accomplish a well done website analysis because by knowing with what words people look for certain stuff, it will be easy for the companies or private websites to know what keywords they should use for their website description for the searchers.  

WEEK 8 - Hubspot - Cultivating Happy Customers.

This week in Hubspot, I learned that cultivating happy customers is important because that will help the company as a whole to have a better relationship with its customers. Most of the companies spend a lot of money on trying to acquire new customers as well as trying to come up with new products ideas. Since trying to acquire new customers means spending a lot of money for a company, a company needs to understand that is better for them to keep existing customers by satisfying their needs rather than just forgetting about them.

Another reason of why keeping in mind existing customers is because only 7% of customers said that they have gotten an outstanding customer service experience, meaning that companies have more priorities in obtaining new customers rather than to improve their customer services to keep their existing customers happy. Finally, to help the company achieve its goal of keeping their customers happy, is to keep their employees happy as well because if the company's employees are happy, the services that they will provide to the customers will be better, and therefore, the three pillars of customers delight which are Innovation, Communication, and Education will be putted in practice.

WEEK 7- Hubspot- Taking Your Sales Process Inbound

This week in Hubspot I learned that sales processes have been changing because buying habits have changed. To start with the right foot, for the sales process you have to target the right people because if you don't, your sales might not be as expected. Also you have to keep in mind that social media have an important role in sales because according to Hubspot, 72.6% of salespeople using social media outperformed other salespeople that were not using social media.

 

Finally, to have success in the sales process you might want to know who you are talking to, or to whom you are directing your sales to, and that is why is important to know your audience. Also is important to understand that the best way of doing sales is with professionalism and as a trusted sales person; therefore, the best way of doing sales is by doing them directly person to person.