WEEK 14 - Understanding Google Panda

Google Panda is a series of incremental changes to the algorithm used by googleto sort search results ranking. The panda was released because it meant to address allegations that Google SERPs often delivered lists of useless sites. When panda first came out, thousand of websites were affected because a 12% of websites had a loss of both rankings and traffic.

Google Panda is a program in charge of lowering the ranks of low quality and spam website, and to higher the ranks of high quality websites so they can be easily found on the top of the search engine.

WEEK 13 - Social Media Optimization

This week I learned that social media has become an important part of marketing, especially online marketing. Marketeers are now using social media to be connected with their existing customers,  but not only that, Marketeers are using social media to attract new customers. The way they use social media is by publishing ads and promotion on the social media news fee; this method helps them to attract customers that are interested on the product offered.

Social media marketing and optimization is similar to SEO because social networking sites are able to calculate the overall popularity and then provide each user with their most popular choices. SMO (Social Media Optimization) increases you linkability, makes tagging and bookmarking easy, rewards inbound links and helps your content travel.

Week 12 - Latest SEO Tactics & Strategies

One of the new SEO tactics & strategies, is the need for sitelinks in your website. Sitelinks are new addition to Google Search. When you have sitelinks in your website, people can use them to navigate through the website without wasting much time. If for any reason you want to turn off your site's sitelink, you simply have to use Google's Webmaster tools to block them.

Ad Sitelinks are normally used to attract more traffic to a website so more people can easily find it. Thanks to sitelinks, visitors can easily navigate  through your site with ease. Is always important to use segmentation when choosing Ad sitelinks because that will also help users to notice your website when they are using the search engine looking for the keywords you decided to use so your website can be found easily.

Week 10 - Advanced SEO Techniques

This week I learned that with globalization, businesses want to reach every corner of the world. However, there is a contrasting situation as well which is that most customers now want products produced locally therefore, is important to include your clients' website to local search engines because it will promote its relevancy. Some directories that you should always consider are:
-Google Local Business Center
-Yahoo! Local Merchant
-Ask Business Search

Also, is important to submit your client's website listings to popular directories and internet yellow pages because  there are many top directories, that offer detailed information about the local businesses dealing in different products and services. Another important think to do is t set your geographic location in Google's Webmaster tools, and to ad contact information to your site.

week 9 - Marketing Strategy

This week I learned that the use is search engines to search for local resources has been increasing over the years, and is not surprising because because many people especially adults use google, yahoo or bing to find and locate different places near or far from where they live. One of the main things to have predetermined in every search engine tool, are the keywords because as the focus is local, so also would be the keywords.

 Another important thing in Marketing Strategy, is link baiting. Link baiting is the process in which you use a bait or a hook to attract back links. It refers to something unique or interesting on a website; therefore, other would like to link to your website. Some "hooks" that can be used are:
1-Resource hook
2-News hook
3-Contrary hook
4-Attach hook
5-Humor hook

Week 8- SEO- Latest Concepts

This week I learned that there are some emerging trends in SEO. One of the emerging trends is Blog Optimization. Everyone knows what a blog is, but just as a quick review I will write what a blog is. A blog is a user generated website with journal style entries that are displayed in reverse chronological order. Now blog optimization can be done in many different ways and those ways are:

1-Simple Content

2-Search Engine Submission

3-Keywords

4-Optimize your Blog Template

5-Regular Updates

Also, another concept that is mentioned in this weeks chapter is the content duplication in SEO. With duplicate content there is no garantee as to which page will show in search results and which won't; It also means that some sites and some pages are not indexed by by search engines at all. 

Week 11- Recommended Marketing Resources

I highly recommend the following blogs because they have a great amount of information about Inbound Marketing and Search Engine Optimization.

• John Dodson - http://jdodsoniii.blogspot.com
• Francesca Guido - http://francescaseoblog.blogspot.com/
• Shannon Oconnell - http://shannonsmarketingblog.blogspot.com/  
• Carlos Salinas - http://carlosmarketingblog.blogspot.com/
• Ashfaaq Seedat - http://ashmarketingblog.blogspot.com/
• Maureen Lepke - http://maureenlepkemarketingblog.blogspot.com/
• Cory Evans - http://coryevansmarketing.blogspot.com/
• Caitlin Campbell - http://campbellmarketingblog.blogspot.com/  
• Kaitlyn Szaflarski - http://kaitlynmarketing.blogspot.com/  
• Bruno Gomes - http://brunogomesmarketing.blogspot.com/  
• Sumaira Quraishi - http://sumairasmarketingblog.blogspot.com/  
• Trevor Walzak - http://trevormarketing1.blogspot.com/
• Anthony Phipps - http://phippsmarketingblog.blogspot.com/
• Kevin Carroll - http://kc3marketing.blogspot.com/
• Tommy DiPonio - http://tommydmarketing.blogspot.com/
• Steve Kositzky - http://stevesmktgblog.blogspot.com/
• Drew Keil - http://drewkeil.blogspot.com